The prestigious FOLIO MAGAZINE is a publication devoted to magazine producers worldwide, with cutting edge information and special FOLIO Events. When they required Custom Fonts to change the appearance of their LOGO, they turned to FontWorld. FOLIO Magazine had FontWorld redesign their Logo as a Type-1 typeface, optically enhanced and optimized in three size groups. FontWorld improved upon their original logo design, and included additional logos describing special FOLIO Events as "single-entry keystrokes". This was provided to FOLIO with rapid turn-around so they were able to meet their scheduled special FOLIO Events planned that summer. FontWorld also created additional Custom Font Logos for FOLIO Magazine, including section headers and special logos for upcoming events. Optically Enhanced and Optimized Modifications #1. All serifs have uniform thickness at each point size. The proportional thickness increases as the point size decreases. This creates an optical illustion that the proportions of the stroke thickness and serifs are consistent between sizes, when indeed they are not. This also prevents thin serif lines from 'ghosting' when outputting on high resolution printers. #2. Inter-character spacing, ie. kerning and tracking, increases as the point size decreases. This creates the optical illusion that the proportional 'white space balance' is maintained between sizes, when indeed they are not. This also increases overall legibility of the logo at relatively small sizes. #3. All vertical and horizontal elements are perfect 90 degrees or 180 degrees. no extruding pixels. All arcs have been 'fit' to perfect circles. #4. Size of the dot on the letter 'i' and the two dots of the 'colon' have been increased to match the 'white space circle' of the inside of the character 'o'. The dot on the 'i' has been symmetrically centered in the imaginary block above the 'i' and to the right of the 'i'. The dots of the colon have been positioned an equal distance from the x-height and from the baseline. They are now perfect circles. #5. Overshoot of the character 'o' over the x-height and below the baseline is now the same. Since 1989, FontWorld has provided high-end custom typeface and publishing solutions to Governments, Corporations and Publishers worldwide. Our clients include: United States Government, Nestle, Estee Lauder, Republic of Belarus, Ford Motors, Fujitsu of America, Izvestia Publishing, Hearst Newspapers, UPI - United Press International "Arabic News Service", Folio Magazine, Smith Corona, United States Information Agency, Gates to the Talmud, National Credit Bank of Russia, and many others worldwide. Download Acrobat PDF file on Custom Fonts. Should you have specific Custom Font questions, simply call us or send detailed information of your requirements to: info@fontworld.com   You can contact FONTWORLD easily: Email: info@fontworld.com Telephone: 718-686-1099 -or- Fax. 718-686-1098 FontWorld, Inc., 736 Ocean Parkway, Brooklyn, NY 11230 USA